The Founders
Janet brings over three decades of leadership experience in corporate environments, where she led teams, managed complexity, and understands firsthand the demands placed on high-performing women.
Ivette brings a complementary depth shaped by her background as a travel advisor alongside a natural gift for intuitive insight and emotional awareness. Her experience in crafting transformative travel experiences informs how each Soulcraft journey is thoughtfully curated, from the environments they choose to the flow of each day.
Janet and Ivette - sisters and founders of Soulcraft Journeys
Our work is rooted in both professional experience and lived truth. As daughters of a veteran living with PTSD, we developed an early understanding of trauma, resilience, and what it means to carry more than most.
In our own lives, we have also navigated the complexities of managing autoimmune conditions while caring for family members in need; all while maintaining our professional responsibilities.
In our professional environments, we saw these patterns echoed in the women around us - capable, dependable, and often the steady ones, holding everything together while quietly navigating their own unmet needs.
That perspective has stayed with us.
Today, we create experiences that are both thoughtfully designed and deeply human.
Picture of Janet (left) and Ivette (right) was taken in San Juan, Puerto Rico
We design experiences that balance intention with spaciousness, emotional safety with quiet challenge, and reflection with forward movement. This is not about stepping away from your life, it’s about returning to it with clarity, self-trust, and a renewed sense of alignment.
We don’t position ourselves as experts with answers.
We create the conditions for you to hear your own.
Because we understand what it means to be the one others rely on, we are committed to creating a different kind of space; one where you don’t have to hold everything, fix anything, or prove who you are.
Just come as you are.
We’ll meet you there.
Bios
Janet Diaz
Co-founder & Experience Architect
Janet is the grounding force behind the intentional design of every Soulcraft Journey. With nearly 30 years of experience leading and scaling high‑performing teams in the IT industry, she brings a unique ability to blend structure with spaciousness, ensuring each experience flows with clarity, ease, and emotional safety.
Inspired by a lifelong, personal connection to healing and resilience, Janet creates environments where women can slow down, regulate their nervous systems, and reconnect with themselves on a deeper level. Her work bridges practical leadership with soulful presence, shaping journeys that feel both thoughtfully held and deeply transformative.
Janet’s presence supports women who value:
Thoughtful organization without rigidity
Calm, steady leadership
Experiences that feel grounded, supportive, and restorative
Ivette Diaz
Co-founder & Journey Designer
Ivette brings a rich foundation in the travel industry, with years of experience curating seamless, meaningful journeys. Her intuitive wisdom, grounded presence, and firsthand experience in wellness retreats infuse Soulcraft Journeys with heart, hospitality, and a deep commitment to emotional safety.
Shaped by her own path of slowing down and turning inward, Ivette creates spaces where women can soften, reflect, and reconnect without pressure to perform or have it all figured out. Her approach is both intuitive and steady, offering gentle guidance while honoring each woman’s inner wisdom.
Through her presence, every experience feels not only beautiful and restorative, but also safe, supportive, and deeply nourishing.
Women often describe Ivette as someone who:
Creates immediate emotional safety
Listens deeply and responds with care
Guides with trust in each woman’s inner knowing
What makes our journeys different
There are many retreats, programs, and spaces out there. This is not one more thing to keep up with.
Here’s what makes Soulcraft Journeys different:
We don’t believe in performance-based healing
You won’t be asked to share before you’re ready, or pushed to “break through.”
We design for emotional safety first
Everything, from group size to structure, is intentional, so you can relax without losing a sense of control.
We respect your autonomy
You choose how deeply you engage, always.
We bring both real-world and emotional intelligence
This isn’t purely spiritual or purely practical, it’s both.
Dear beautiful soul,
We created Soulcraft Journeys because we understand what it means to be capable, committed, and outwardly steady while quietly craving more intention, space, and alignment.
We reached a point where pushing through was no longer sustainable. Where rest was no longer optional.
Where we realized that self‑prioritization is not indulgence, it is truly essential.
Soulcraft Journeys was born from that truth.
We didn’t set out to build a flashy retreat brand.
We didn’t create Soulcraft Journeys to impress.
We set out to create a space that felt calm, grounded, and genuinely supportive, the kind of space we were searching for ourselves.
If you’ve been quietly searching for something like this too, you’re likely in the right place.
A message…
Seattle, Washington
Lisbon, Portugal
Madrid, Spain